Cynosure
SIN-uh-shoor
Greek kynosoura, "dog's tail" — the ancient name for the constellation now called Ursa Minor, tipped by the North Star. Because every sailor's eyes went to it, the word came to mean the thing that draws all attention.
A marketing arm is, literally, the attention business. This is the only English word that means exactly that and also means "the fixed point you navigate by."
- cynosure.com taken
- cynosure.co taken
- getcynosure.com free
Cynosure is a large US aesthetic-laser manufacturer (merged with Lutronic, 2024). Different class of goods, but a well-funded incumbent on the word.